Wednesday, February 9, 2011
bloop history: Part II
After a nod of culinary approval from the girls I shared an apartment with in Spanish Harlem, I began to dream up a vision for bloop.
The original bloop concept was fully conceived on a hot summer night in between the bars of the L.E.S. in 2007. bloop was envisioned as a sort of oatmeal revolution- to do for oatmeal what Magnolia did for the cupcake. My master plan was to set up shop next to Magnolia and feed the droves speciality oatmeal concoctions as they waited for their cupcakes.
bloop was to be a healthy alternative to the egg and cheese sandwich and pastry options that dot the city at the mouth of the subway entrances. bloop also sought to reinvent the soggy slop that gives oatmeal a bad name in delis, cafeterias and cafes across America.
The vision: feel yummy, be healthy, eat bloop. With a larger mission, while admittedly trite: to feed the world on oats and raisins.
While never really imagined as solely a food cart/ truck concept, after moving to Portland, and hounding my friend Sanjay of Sonny Bowl to let me rent from him and open for breakfast, bloop was birthed!
to be continued..........................................................